Marty Spellerberg (he/him) is the director of Spellerberg Projects, a cultural incubator in Lockhart, Texas. He has 20 years experience in interactive design and development, including a decade working specifically with cultural institutions. He is the co-lead of the National Museum Website Visitor Motivation Study and co-author of the resulting paper in the Journal of Digital and Social Media Marketing. He presents regularly at industry conferences such as Museum Computer Network, Museums and the Web, SXSW Interactive and WordCamp. He has worked with the Andy Warhol Museum, Pittsburgh; the Clyfford Still Museum, Denver; the Museum of Contemporary Art Chicago; the Santa Cruz Museum of Art & History; and the Toronto International Film Festival, among others. He is a graduate of the Ontario College of Art & Design, Toronto.